Naiteev’s primary ecological objective is landfill diversion with a focus on bulk waste items: in particular, polypropylene car bumper bars. These car bumper bars end up in landfill because they are too difficult to recycle. IBISWorld 2013 reported the Australian Automotive Industry’s national recycle rate was just 1.9%.
Naiteev’s vision is to employ those in their local community with significant life barriers. The aim is to create a stable and rewarding workplace and offer opportunities for education and training in the plastic manufacturing industry.
Having only officially launched in 2020, they are just getting started and already can see the exponential possibilities for local recycling.